Terms of Service

Last updated: May 5, 2026

These Terms of Service (“Terms”) are a contract between you and Lume AI (“Lume,” “we,” “us,” or “our”) governing your use of getlumeai.com and the Lume AI service (the “Service”). By creating an account or using the Service, you accept these Terms.

1. Who can use Lume

You can use the Service if you're 18 or older and you have the authority to bind the business or organization you represent (if you're using Lume on behalf of an entity).

If you're using Lume for a business, “you” in these Terms means both you personally and the business — and we expect you can sign contracts on its behalf.

2. Your account

To use the paid features of the Service, you'll create an account using an email address and a password, or via a supported identity provider (Google, GitHub, Facebook, or others we add).

You're responsible for:

Keeping your account credentials secure
All activity that happens under your account, whether or not you authorized it
Notifying us immediately at hello@getlumeai.com if you suspect unauthorized access

We may suspend or terminate accounts that show signs of compromise or are used in violation of these Terms.

3. Subscriptions and billing

3.1 Plans and pricing

Lume offers three tiers: Free, Growth ($29/month or $299/year), and Pro ($99/month or $950/year). Current pricing and feature inclusions are at https://getlumeai.com/pricing. Prices are in US dollars and exclude any taxes that may apply where you live.

We may change pricing from time to time. For paid subscribers, we will provide reasonable advance notice (typically at least 30 days) before the change applies to your next renewal.

3.2 Billing cycle and auto-renewal

Subscriptions renew automatically at the end of each billing period (monthly or annually) unless you cancel. By subscribing, you authorize us to charge your payment method on each renewal.

Stripe processes our payments. By providing payment information, you also accept Stripe's Terms of Service and Privacy Policy.

3.3 Cancellation and refunds

You can cancel anytime at /settings/billing. Cancellation takes effect at the end of your current billing period — you keep paid features through the end of the period you've already paid for.

Refunds. We don't offer refunds on monthly plans. Annual plans are eligible for a pro-rated refund within the first 30 days of an initial annual subscription. Email hello@getlumeai.com to request one.

If we materially reduce a feature in a paid plan during a billing period, you may cancel and request a pro-rated refund for the unused portion of the affected period.

3.4 Free tier

The Free tier allows one brand audit per account, lifetime, plus access to the free public AEO Grader at /aeo-grader. We can change Free tier limits at any time.

3.5 Failed payments

If your payment fails, we'll attempt to charge again. If we still can't charge after 14 days, we'll downgrade your account to Free. Your data isn't deleted; you just lose access to paid features until billing is current.

3.6 Taxes

Prices don't include taxes. Where required by law, we'll collect and remit applicable sales tax, VAT, or GST.

4. What you can do with the Service

You can:

Audit websites you own or are authorized to audit
Connect third-party services (Google Search Console, GA4, GBP, Meta, GitHub, etc.) you have permission to connect
Use Lume's AI tools to generate content for your own marketing
Authorize Lume to apply fixes, post content, or take other actions on your behalf via the integrations you connect

5. What you can't do

You can't:

Audit websites you don't own and aren't authorized to audit
Use the Service to generate or publish content that's illegal, defamatory, harassing, deceptive, or violates someone else's rights
Scrape, reverse engineer, or copy the Service or any part of it (other than what's permitted by applicable law)
Use the Service to compete with Lume — including training a competing AI model on the Service's outputs
Attempt to bypass rate limits, paywalls, or access controls
Use bots, scripts, or automated tools to interact with the Service except through any official APIs we provide
Send spam, phishing, or malicious content through any feature of the Service (including Review Requests, social posting, or email integrations)
Impersonate any person or entity, or misrepresent your affiliation with one
Resell, sublicense, or white-label the Service without our written agreement
Use the Service in a way that violates the policies of any connected third-party platform (Google, Meta, etc.)

We may suspend or terminate your account for violations. For repeated or serious violations, we may also pursue legal remedies.

6. Content — yours and ours

6.1 Your content

You own everything you create, upload, or generate through the Service — your brand information, your audit results, the social posts and images Lume's AI generates for you (collectively, “Your Content”). You retain all rights in Your Content.

You grant Lume a worldwide, non-exclusive, royalty-free license to host, store, copy, modify, and process Your Content solely for the purpose of delivering the Service to you. We don't use Your Content for advertising, and we don't share Your Content with third parties except as described in our Privacy Policy.

You're responsible for making sure Your Content doesn't infringe anyone else's rights or violate any law.

6.2 Our Service

The Service itself — the software, the algorithms, the dashboards, the documentation — is owned by Lume AI and protected by copyright, trademark, and other laws. These Terms don't transfer any ownership to you. We grant you a limited, non-exclusive, non-transferable license to use the Service while your account is in good standing.

6.3 Feedback

If you send us suggestions, feature requests, or feedback, we can use it without owing you anything. We won't identify you publicly without your permission.

7. AI features — important things to know

Lume uses AI to score websites, generate fix recommendations, draft social media content, and respond to reviews. AI is powerful but imperfect.

7.1 Outputs may not be accurate

AI-generated outputs — scores, fix recommendations, content, draft replies — may contain inaccuracies even when they appear authoritative. You should review every output before relying on it, publishing it, or making business decisions based on it.

We cannot guarantee that any output is correct, complete, or current. The Service is offered “as is” and Lume is not liable for losses arising from reliance on AI-generated outputs except to the extent set out in Section 14.

7.2 You decide what gets published

When you authorize Lume to act on your behalf — pushing a code change to your GitHub repo, posting to Google Business Profile, replying to a review — you remain responsible for what's published. We provide drafts and previews for human-in-the-loop approval where the action is irreversible (review responses, public posts).

For automatic actions you've explicitly opted into (e.g., scheduled GBP posts on a recurring cadence), you authorize Lume to publish on your schedule and you remain responsible for the result.

7.3 Rate limits

We may impose rate limits on AI features to maintain fair usage and control costs. Limits vary by plan and feature. Egregious abuse may trigger temporary throttling or suspension.

8. Third-party integrations

When you connect a third-party service (Google, Meta, GitHub, Shopify, etc.) to Lume, you authorize us to access your data on that service and take actions on your behalf, within the scope you grant during OAuth authorization.

Your use of those third-party services is also governed by their own terms. If you violate a third-party platform's terms while using Lume, that's between you and them — but we may suspend our integration with you to comply.

You can revoke our access at any time via /settings/integrations or directly in the third-party service's settings.

9. Auto-fix and automated actions

Lume's auto-fix and auto-publish features can apply changes to your code, your website, or your social media accounts on your behalf.

By authorizing an auto-fix or auto-publish action, you confirm:

You own or are authorized to modify the relevant property
You've reviewed the proposed change (where Lume requests review)
You accept responsibility for the published outcome

Where reasonably practicable, the auto-fix flow creates a backup before applying code changes and requires your approval for public-facing content. The specific safeguards available depend on the integration and may evolve over time; refer to the in-Service documentation for current behavior.

We are not responsible for downstream consequences of changes you've authorized — including broken builds, decreased site performance, customer reactions to published content, or third-party platform actions.

10. Privacy

Our Privacy Policy explains what data we collect and how we use it. By using the Service, you also accept the Privacy Policy.

11. Service availability and changes

We work to keep the Service running, but we don't guarantee uptime. The Service is provided “as available” and may be temporarily unavailable for maintenance, upgrades, or due to factors outside our control.

We can change, add, or remove features at any time. If a change materially reduces functionality of a paid plan, we'll give you advance notice and offer a pro-rated refund for the affected billing period if you choose to cancel.

12. Termination

12.1 You can terminate

Cancel your subscription at /settings/billing. Delete your account at /settings/account. Account deletion is permanent — see our Privacy Policy for retention periods.

12.2 We can terminate

We can suspend or terminate your account if you:

Materially breach these Terms (including the prohibitions in Section 5)
Fail to pay for a paid plan
Use the Service in a way that creates legal, security, or reputational risk for Lume
Are subject to a court order or regulatory action requiring termination

We'll usually try to give you notice and a chance to cure before terminating, except where the breach is severe or the law requires immediate action.

12.3 Effect of termination

On termination, your access to the Service ends. We'll retain your data for the period described in the Privacy Policy and then delete it. Provisions of these Terms that should reasonably survive termination (Sections 6, 13, 14, 15, 16) will survive.

13. Disclaimer of warranties

The Service is provided “as is” and “as available.” We do not warrant that the Service will be uninterrupted, error-free, accurate, or free of harmful components. We disclaim all warranties, express or implied, including warranties of merchantability, fitness for a particular purpose, and non-infringement, to the fullest extent allowed by law.

We don't promise that audits, fix recommendations, or AI-generated content will produce any specific result — including improved search rankings, more leads, more reviews, or more revenue.

14. Limitation of liability

To the fullest extent allowed by law, Lume AI will not be liable for any indirect, incidental, special, consequential, exemplary, or punitive damages — including lost profits, lost revenue, lost business opportunities, lost data, or loss of goodwill — arising from your use of the Service.

Lume's total cumulative liability arising out of or relating to these Terms or the Service will not exceed the greater of (a) the amount you paid Lume in the 3 months before the event giving rise to the claim, or (b) one hundred US dollars ($100).

These limitations apply even if a remedy fails of its essential purpose and even if Lume has been advised of the possibility of such damages.

Some jurisdictions don't allow some of these limitations. To the extent the law of your jurisdiction prohibits a particular limitation, that limitation does not apply to you and you may have additional rights.

The parties agree that the limitations and exclusions in this Section 14 are an essential basis of the bargain between us, and that the pricing of the Service reflects this allocation of risk.

15. Indemnification

You agree to defend, indemnify, and hold harmless Lume AI, its affiliates, and its employees from any claim, demand, loss, or expense (including reasonable attorney fees) arising from: (a) your violation of these Terms; (b) your violation of any law or third-party right; (c) Your Content; or (d) actions you authorized Lume to take on your behalf via an integration.

Lume will defend, indemnify, and hold you harmless from any third-party claim that the Service, as provided to you and used in compliance with these Terms, infringes the third party's intellectual property rights — subject to the cap in Section 14. This obligation is conditioned on (a) your prompt written notice of the claim, (b) Lume's sole control of the defense and settlement, and (c) your reasonable cooperation. Lume's sole obligation, and your sole remedy, will be (at Lume's option) to procure the right to continue using the Service, modify the Service to be non-infringing, or terminate the Service and refund prepaid fees for the unused portion of the term.

16. Governing law and dispute resolution

16.1 Governing law

These Terms are governed by the laws of the State of New York, without regard to conflict-of-law principles. Lume AI is a product of Svara Inc, incorporated in the State of New York.

16.2 Dispute resolution — informal first

If you have a dispute with us, please email legal@getlumeai.com first. We'll try to resolve it directly. Most disputes can be resolved this way.

16.3 Binding arbitration

If we can't resolve a dispute within 60 days, you and Lume agree to resolve it through final and binding arbitration administered by JAMS in accordance with the JAMS Streamlined Arbitration Rules. The arbitration will take place in New York, New York (or such other location as we mutually agree). The arbitrator's decision will be final and enforceable in any court of competent jurisdiction.

16.4 No class actions

You and Lume agree that disputes will be resolved on an individual basis. Neither party can bring or join a class action, mass action, or representative proceeding against the other.

Mass-arbitration coordination. If 25 or more substantially similar arbitration demands are filed against Lume within a 60-day period, the parties agree the arbitrator(s) will adopt batched procedures (such as bellwether selection, staged filing-fee payment, and consolidated administrative management) to manage the arbitrations efficiently.

16.5 Court of last resort

If arbitration is unavailable or you've opted out, disputes will be resolved exclusively in the state or federal courts located in New York County, New York. You and Lume each consent to the personal jurisdiction of those courts.

16.6 Time limit

Any claim arising out of or related to these Terms must be filed within 30 days after the claim arose, or it's permanently barred — except where applicable law sets a longer minimum.

17. General provisions

Entire agreement. These Terms (together with the Privacy Policy and any other agreements referenced) are the entire agreement between you and Lume regarding the Service.
Severability. If any provision is held unenforceable, the remaining provisions stay in effect.
No waiver. Our failure to enforce a right isn't a waiver of that right.
Assignment. You can't assign these Terms without our written consent. We can assign these Terms to a successor in connection with a merger, acquisition, or sale of substantially all of our assets.
Force majeure. Neither party is liable for delays or failures due to events outside its reasonable control (including natural disasters, war, internet outages, cyberattacks, third-party platform disruptions).
Notices. We can send you notices to the email associated with your account or via in-Service messaging. You can send us notices at legal@getlumeai.com.
Updates to these Terms. We reserve the right to update these Terms from time to time. Material changes will be communicated by email or in-Service notice typically at least 30 days before they take effect. Continued use after the effective date means you accept the updated Terms.
No third-party beneficiaries. These Terms are for the sole benefit of you and Lume. No other person or entity is intended as, or shall be construed as, a third-party beneficiary, including any of your end-customers whose data you may process through the Service.
No SLA. We do not provide a service-level agreement or uptime guarantee for any plan tier. Service credits, where offered, are described in the Service or in a separate written agreement.
Export controls. You represent that you are not located in, and will not access the Service from, any country subject to comprehensive US sanctions, and that you are not on any US government denied-party list.
DMCA / IP infringement notices. If you believe content on the Service infringes your copyright, send a DMCA-compliant notice to legal@getlumeai.com including (a) identification of the work, (b) identification of the allegedly infringing material, (c) your contact information, (d) a good-faith statement, (e) a statement under penalty of perjury, and (f) your physical or electronic signature. Counter-notices may be sent to the same address.

18. Contact

Questions about these Terms — email legal@getlumeai.com.

For service-related inquiries — hello@getlumeai.com.

Lume AI is a product of Svara Inc, incorporated in the State of New York.
520 West 48th St Apt 1N, New York, NY 10019